Google is actively transforming its search engine into a more advanced AI assistant, aiming to handle complex queries and provide users with intuitive, conversational experiences. CEO Sundar Pichai has indicated that by early 2025, users will notice significant enhancements in search capabilities, enabling more sophisticated interactions.
A key component of this transformation is the integration of AI-generated summaries, known as AI Overviews, which offer direct answers at the top of search results. This feature has been successfully tested in the UK and US and is now expanding to other regions.
Additionally, Google is piloting an AI feature called "Ask for Me," allowing users to delegate tasks like booking appointments to an AI system. Initially available for services such as nail salons and car repair shops, this tool utilizes Google's Duplex technology to automate phone calls on behalf of users.
These developments are part of Google's broader strategy to enhance its AI infrastructure, with plans to invest approximately $75 billion in capital expenditures for 2025. This substantial investment underscores the company's commitment to advancing AI capabilities across its services.