Why Coca Cola new ad is made with AI?

 

The Coca-Cola red trucks are as much a sign of Christmas as Mariah Carey’s thawing TikToks and festive lights on every street.

This year, Coca-Cola brought back its iconic “Holidays Are Coming” ad with a modern twist: it’s powered by AI.

The company partnered with AI studios Secret Level, Silverside AI, and Wild Card to create three unique versions of the ad. Using tools like Runway and Luma Labs Dream Machine, they turned Coca-Cola’s branding into festive magic.

The result? A commercial that took two months, not a year, to produce blending AI innovation with human creativity.

So, How Was It Made?

AI isn’t perfect, but it’s evolving fast:

10,000 frames and 5,000 video segments were crafted using AI tools. Models like Kling made human motion more realistic. AI also enables real-time customization for different regions, a game-changer for global campaigns.

Jason Zada, Founder of Secret Level, said their team even reran older shots through updated AI models, yielding dramatically better results.

Mixed Reactions

Critics on YouTube worried about AI replacing filmmakers. Yet, 83% of viewers felt neutral about AI’s involvement, according to a survey. The bigger takeaway? AI combined with human creativity isn’t about replacement it’s about efficiency and storytelling evolution.

The Future of AI in Ads

This ad proves AI can save time without sacrificing creativity. Imagine the possibilities in a year, when models like OpenAI’s Sora and Google DeepMind’s Veo enter the game. At some point, AI ads might be indistinguishable from traditional ones—and created with just a single prompt.

Coca-Cola’s AI Christmas ad isn’t just a nod to the future it’s proof that the holidays really are coming.